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Marketing Operations Teams

Overcome data silos & execute your marketing strategies efficiently.

Are marketing and sales silos slowing your delivery of campaigns?  eOne’s configurable iPaaS empowers business users and IT to move faster to ensure data is in the right place at the right time between apps.

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Your software works together

We help all your apps talk to each other. It’s like getting an extra team to help your company work better.

Move your data effortlessly

eOne takes the information from all your tools and puts it into your CRM, marketing, and revops systems. No manual entry or expensive developers needed.

Get exactly the data you need

Sometimes, it’s better not to move data around. When that’s the case, we embed it into any app you already use.

DIY reporting

Get a single, easy-to-use tool that lets any user on your Marketing team create views and real-time reports from one or multiple apps.

You don’t have time for data delays in your go-to-market.

Instead of focusing on impactful revenue and optimizing campaigns, you’re overwhelmed cleaning through spreadsheets of data from multiple apps, hunting down the right data for your segmentation, and waiting on IT– eOne can help.

Marketing Team integration tags

Integrate in real-time without code

Your next campaign is as good as the data you’re using to segment your audience. Connects all the details about your business and customers at the right time: orders, transactions, returns, support tickets, CRM data, eCommerce, payments, inventory updates, price changes, timesheets, and purchasing history– no matter where they come from.

Marketing Team integration ecosystem

Take charge of your integration ecosystem 

A smart data management strategy will get you better results and differentiate you from your competitors. Cover more of your data requirements with data integration, virtual integration, file integration, embedded reporting, and more. It’s flexible, low-code, and won’t require huge budget allocation to make changes.


Forget the never-ending questions and the stacks of reports

“Hey, can you get me a report that shows the weekly sales figures for our top five campaigns in each region, with a year-over-year comparison? Oh, and I needed it yesterday!”

Your Boss

Sound familiar?

Access your data from one reporting system, anytime, anywhere

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Consolidate data effortlessly

Easily access and view data from multiple tables in one convenient list, simplifying your data analysis process.

Manage multiple companies 

Gain insights into multiple companies within a single reporting system. No need for separate platforms or manual data consolidation.

Tailor your data views

Customize your reporting experience by adding or removing columns to focus on the specific information that matters most to you.

Break down data silos

Access data from multiple environments and systems within a single reporting tool, ensuring a comprehensive view of your organization’s performance.

Effortless data manipulation

Merge, join, compare, and summarize data effortlessly. Get valuable insights and uncover trends with ease.

Enhanced data analysis

Perform calculations and translations on column names. Extract deeper insights and more meaningful information from your data.

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Synchronize the contact, company, marketing, and sales data at the right time. 
No more calling consultants or developers for every integration request.
Import event and campaign data from files with flexible mapping to all the right locations with data relationships in place. 
Forget getting stuck with inflexible templates.
Get a real-time look at marketing data against each customer or contact in your CRM. 
Cut down on information requests and deliver your integrations in minutes with virtual integration.
Combine your cloud and on-premise data applying advanced filters to view real-time reports.  Embed them in the location where you collaborate or share them in the Popdock app with your team. 
No more guesswork or delays – make informed decisions about your results and attribution in a flash.
Oh, and did we mention that your smart techies will love eOne’s iPaaS too?
We’re all about handling the really detailed, specific requirements that mid-market companies have.  Developers can call integrations via the API, create custom API connections, and use scripting where they need to.
Marketing 1
Synchronize the contact, company, marketing, and sales data at the right time. 
No more calling consultants or developers for every integration request.
Marketing 2
Import event and campaign data from files with flexible mapping to all the right locations with data relationships in place. 
Forget getting stuck with inflexible templates.
Marketing 3
Get a real-time look at marketing data against each customer or contact in your CRM. 
Cut down on information requests and deliver your integrations in minutes with virtual integration.
Marketing 4
Combine your cloud and on-premise data applying advanced filters to view real-time reports.  Embed them in the location where you collaborate or share them in the Popdock app with your team. 
No more guesswork or delays – make informed decisions about your results and attribution in a flash.
Marketing 5
Oh, and did we mention that your smart techies will love eOne’s iPaaS too?
We’re all about handling the really detailed, specific requirements that mid-market companies have.  Developers can call integrations via the API, create custom API connections, and use scripting where they need to.

How other mid-market companies are unveiling their data secrets

Before SmartConnect was in place, this was all done manually and was taking an extreme amount of time. The whole process from start to finish was eating a few days for at least 2 people. Now, with SmartConnect, we’re down to minutes a day for these orders

Blake Miller, IT & Network Manager at Frame USA
Testimonial image - Blake Miller

Everyone likes the capability to filter and make their own versions of lists. The fact that users have control over that in Popdock is nice.

Shannon Mullins, Chief Revenue Officer at Accelerynt
Testimonial image - Shannon Mullins

SmartConnect is a great tool for those who want to build their own integrations with no integration background. The capability for SmartConnect to use API’s from so many applications ensures SmartConnect will continue to be a useful tool for the future.

Shannon Mullins, Chief Revenue Officer at Accelerynt
Testimonial image - Shannon Mullins

FAQ’s

Popdock is a universal query engine that can be used by end users across all business systems. Popdock allows those configurable queries to be displayed in a number of ways: Via Popdock’s web browser UI, in Microsoft Excel as refreshable reports, embedded within another business application where users prefer to work, as connected sensitive data snippets for end users or consumed as an API by your developers.

Businesses use many applications, which means business-critical data is stored in many locations. Traditionally companies would physically move data from one database to another to share data across applications. This can be a difficult process that results in duplicated or missing data. Virtual Integration refers to connecting apps without the heavy lift of moving the data. Virtual integration allows you to share data across apps by simply displaying any data from any app, inside any other app. Virtual integration makes sharing data across the organization a much simpler and streamlined process. With better data, the whole team is smarter.

Most modern software allows access to their application data through an API (Application Programming Interface), with the industry standard being a REST API. To use an API you really need to be a developer that can understand API documentation and then be able to write code to call and consume the data provided by the API.

Popdock provides API access to non-developers. With Popdock’s REST Service connector, you can make connections to any application with a REST API without needing to know any programming language.

Popdock widgets are embeddable objects and allow you to present data, from any data source, inside of the app you work in. This is all done without writing a single line of code. Widgets have options that can be turned on/off that allow users to add filters, view related details, search, add columns, and even take action on a record (examples: open a record, run a process, or update information). Widgets help see the data you need to do your job, without switching apps.

Popdock is a fully cloud-based application. There is no on-premise installation needed. However, Popdock can connect to data sources from both cloud and on-premise applications. Popdock data may also be embedded and displayed in other applications that are on-premise.

SmartConnect provides data integration between business applications. SmartConnect is an iPaaS (integration platform as a service) that is designed for the technical end user, IT team, and systems analysts. The SmartConnect platform gives you control to build, modify, and manage the integrations that connect your business software together.

Unlimited. Create as many integrations as you’d like.

No, you create the connection once, and then you may integrate with that connection as many times as you’d like using it as a source or a target.

A connection refers to any system that you want to integrate to or from.

In slightly different terms, think through “Do I need a login for this application?”  If the answer is yes, then you’ll need a connection for that in SmartConnect.

One thing to keep in mind….

Files count differently.  The first time you run an integration that includes a file or folder data source, one connection is counted.  After that, you’ll have access to unlimited file and folder integration without counting additional connections.

One of the most powerful features in SmartConnect is the ability to connect to any application with a REST API. That means that we can connect to almost every cloud productivity app, and both pull data from it and write data to it.