Directions North America is right around the corner, and we will see you there!
Directions NA Silver Sponsor
See you in Orlando!
Join eOne at Directions North America to see how Popdock exposes Business Central and the rest of your tech stack through a single governed layer –usable by AI, applications, and AI agents without rebuilding your architecture for each system.
Dates
April 27-29, 2026
Location
Orlando, Florida
Booth
S7
We’re ready to support you
Meet us at Directions
Stop by booth #S7
Find us on the floor. Bring your toughest customer scenarios. We’re ready to through through them live.
See the eOne iPaaS suite
in action
Watch demos of Popdock, PopdockAI and SmartConnect. Learn how to position and sell the suite efficiently.
Connect with our integration
& reporting experts.
Let’s talk dimensions, custom data, API’s, multi-company, and about all the details in real scenarios.
Develop an AI strategy for your customers.
They will need one and we want you to feel confident leading the conversation. Let’s equip you with a repeatable plan.
PopdockAI: One Layer. All Your Apps. Any AI Tool.
Your MCP Hub for Business Central +
Most Business Central setups treat MCP as an afterthought — wrap the API, expose the endpoints, and hope the AI picks the right tables. That works until it doesn’t. The moment a client asks AI to reach across into their CRM, payroll, or warehouse system, you’re suddenly juggling multiple APIs, mismatched security models, and governance risks you didn’t sign up for.
PopdockAI was built for the world your clients actually live in. Instead of raw endpoints, you define what AI is allowed to do with purpose-built MCP tools— specific actions, enforced permissions, embedded filters — so the AI behaves consistently whether it’s touching Business Central or any other system in the stack. One hub. One vocabulary. One place where you control what AI can see and do with real business data.
Our Sessions
Both of eOne’s sessions are designed for partners to go deeper on AI, MCP, and real-world Business Central integration.
Sponsor ISV Session
MCP + ERP + Every Business App: One Data Layer, Any AI, Zero Custom Integrations
Tuesday, April 28, 3:45 PM – 4:15 PM | Celebration 1-2 (125)
This session explores a single data access layer pattern for multi-application environments and how it reduces the need for custom integrations. We’ll examine how Popdock delivers real-time access to enterprise data through a web app, embedded widgets, APIs, and MCP—using a single data model, unified governance, and a centralized audit trail.
You’ll see how no-code connectors provide fast, secure access across 100+ systems, enabling create, update, and delete actions across connected applications while enforcing granular, row-level security. The session also demonstrates how teams can expose data and actions without customization and keep users working inside the systems they already use, including Business Central, CRM platforms, and AI assistants and agent frameworks.
Breakout Session
What is MCP, and Why Do You Need to Care?
Monday, April 27, 11:15 AM – 12:00 PM | Bayhill 23 (48)
In this session, we’ll unpack what an MCP (model context protocol) actually does and why it matters. Think of it as your secure bridge between AI tools and your business systems. An MCP gives controlled access to data and functionality, so your AI can do things safely—without handing over the keys to your vendors.
We’ll talk about why having your own MCP Server gives you control, the pros and cons of every app having its own MCP, and how it helps your AI talk to all your systems (not just one). The goal: make AI informed and powerful, but keep you in charge of your company’s data and actions.
Who You’ll Meet
Your eOne Experts On-Site
Our partner sales and technical team will be in Orlando, ready to work through your scenarios, build your AI strategy, and answer the questions your clients are already asking you.
Hillary Sorenson
Partner Development Manager
Michelle Aune
Partner Development Manager
Cameron Hagstrom
Partner Development Manager
Mark Anderson
Director of Professional Services
Mark Polino
Technical Consultant
Martin Olsen
Co-Founder & Managing Director
Chris Dew
Popdock Product Lead
How eOne’s Powering Productivity for Top Brands
In our environment it is critical that we capture data from all our companies. With 25 of them, this product absolutely is helping us to pull data from all of those locations and saves a lot of time – because it’s not native in Business Central to do that.
Get into Query Builder because this is where everything centralizes. Take advantage of it because you can create as many reports as you want from Popdock using your data in Business Central.
It was simple and such a relief to know we could use a tool that we knew and trusted to continue a critical integration for us. Using SmartConnect to move our integrations built for Dynamics GP to new D365 Business Central integrations provided the best outcome.
Let’s connect at Directions NA. Book a meeting with our team.
We’d love to connect with you at Directions North America. You’re most welcome to schedule time in advance to ensure we cover what’s important to you. Our sales team will all be there to meet with you.