EthoTech + eOne Solutions: Simplifying Commissions with Seamless Integration 

For more than 25 years, EthoTech has been a go-to solution for automating commissions and incentive pay inside Microsoft Dynamics GP. Their flagship product, Commission Plan, eliminates the headaches of complex compensation structures by providing flexible, accurate, and efficient commission calculations. Trusted by hundreds of clients across Industries, EthoTech’s solutions help finance teams save time, reduce errors, and keep salespeople motivated.

At the heart of EthoTech’s success is its ability to integrate with other powerful tools in the Microsoft ecosystem. That’s where eOne Solutions comes in. Through a longstanding partnership dating back to the early 2000s, EthoTech leverages eOne’s integration and reporting tools to deliver scalable automated solutions for clients with complex compensation needs.

If you need to integrate data, SmartConnect should be your first and only option –nobody does it better.

Kevin Rasmussen – Co-Founder EthoTech

Long-Standing Technology Partnership

EthoTech is recognized as a Technology Partner with eOne Solutions. Unlike a typical reseller relationship, this partnership is rooted in collaboration and mutual client success. EthoTech does not directly sell eOne’s products but instead recommends and implements them as vital components of their customers’ commission automation projects. “We’ve done a lot of indirect sales for eOne because their tools are critical to our clients’ success.” said Kevin Rasumussen, Co-Founder of EthoTech.

This partnership ensures EthoTech can deliver not only its own commission solutions but also robust integrations that simplify the flow of data across systems—helping customers achieve greater efficiency and accuracy in their financial operations.

Before partnering closely with eOne, EthoTech and its clients faced two major challenges:

1. Unique Compensation Requirements

Every client brought a unique twist to how variable compensation needed to be calculated or reported. From multiple salespeople earning commissions on a single transaction line to specialized bonus and loyalty programs, every setup is different. “Commission plans are kind of like snowflakes,” Rasmussen said, “no two are exactly alike.

Managing these complexities required flexibility and customization that many tools at the time couldn’t easily deliver.

2. Data Integration from Outside System

Clients often needed to bring in data from outside platforms—customer relationship management (CRM) systems, vendor systems, or external bonus and adjustment data. Prior to using eOne’s tools, these integrations were handled manually or with rudimentary methods like SQL imports.

Rasmussen said, “It was cumbersome, time-consuming, and not extendable to other clients. Often, it was a one-off solution that didn’t scale.”

And the result? Clients spent hours upon hours manually reconciling and processing commissions, with a high risk of errors and inefficiency.

By adopting SmartConnect and SmartList Builder from eOne Solutions, EthoTech transformed its ability to deliver scalable, automated solutions.

SmartConnect

SmartConnect proved to be a game-changer for integration. “If you need to integrate data, SmartConnect should be your first and only option –nobody does it better,” Rasmussen said.

EthoTech now uses it both internally and for clients to:

• Integrate data between Microsoft Dynamics CRM and Dynamics GP.
• Automate commission overrides, adjustments, and other compensation data from external systems.
• Deliver repeatable, scalable solutions without heavy development work.

With SmartConnect’s no-code/low-code design, EthoTech can create integration templates once and deliver them to multiple clients. This repeatability is critical in meeting diverse customer needs while maintaining efficiency.

For one client, SmartConnect saved an estimated 80 hours per month just in commission data processing. Many others realized similar time savings, gaining back days of productivity that had previously been lost to manual work.

“The ability to create a solution once and deliver it over and over to clients is invaluable,” Rasmussen said. “It saves us time, saves our clients time, and reduces errors.

SmartList Builder

SmartList Builder provided immediate value with its intuitive and customizable reporting capabilities inside Dynamics GP. EthoTech could quickly build reports tailored to each client’s unique commission structures, while also empowering clients to create their own favorites and filtering options.

Another key advantage is that EthoTech’s customers can continue customizing their solutions themselves after implementation. For example, once SmartList objects are delivered, clients can add fields, build favorites, and create filters to meet their own reporting needs—without requiring developer support.

This flexibility empowers clients, reduces dependency, and strengthens the long-term value of EthoTech’s solutions.

The partnership of EthoTech and eOne Solutions has spanned more than two decades, and the companies continue to evolve together. Rasmussen noted that while many of their clients remain loyal to Dynamics GP—even running versions as old as 2013—there is growing interest in transitioning to cloud-based ERPs like Microsoft Dynamics 365 Business Central.

For EthoTech, the decision to expand beyond GP is tied not only to customer needs but also for long-term strategy. Rasmussen acknowledged that many customers will remain on GP well past Microsoft’s official support timeline, and they themselves are evaluating Business Central to determine whether to retool for the next 15 years or simply ride out GP’s longevity.

Popdock, another eOne solution, is also on EthoTech’s radar. Rasmussen sees potential in using it to deliver commission data directly to salespeople—an area where clients often request better visibility. This could also provide additional value and further strengthen the partnership between EthoTech and eOne.

Despite the changes in the ERP landscape, Rasmussen emphasized the importance of the relationship. “We have a rich history together. It goes back over 20 years, and we’ve been able to help improve the business lives of so many customers.”

Conclusion

EthoTech’s story is one of partnership, innovation, and client focus. By combining its expertise in commission automation with eOne’s integration and reporting solutions, the two companies have delivered measurable results, helping clients save time, reduce errors, and ensure salespeople are paid accurately and on time. Together, EthoTech and eOne continue to create lasting value for the customers they serve.