The benefits of Customer 360 are vast, but before we get into the meat of what makes of Customer 360 you need to know what it is. Customer 360 by Salesforce is a data management tool that offers myriad benefits for companies needing to get a full, 360-degree view of their customer data.
In this article, we’ll cover the benefits of Customer 360.
Who benefits from using Customer 360?
From the accounting team to marketing, and customer support to the customers themselves, Customer 360 can make your B2C operations thrive.
- Marketing and sales teams can be empowered by an accurate, easy, fast view of customer data that helps them in their efforts to segment, personalize, and optimize ads. This can help your business reach more customers in your target audience and enables your teams to effectively advertise similar products to the right consumers.
- Customer 360 is a huge asset to customer support team members because they need quick access to accurate data on the customers they are trying to help. Whether they’re looking up an open ticket or helping someone answer a question, track an order, or return a product, all the information is at their fingertips.
- This benefits the customer-company relationship as well. The faster help arrives and can answer and help them with their questions, the happier the customer will be. This makes them more likely to keep working with, purchasing, and using the product or service, making it much more likely they will recommend the company’s offerings to others.
What are the main benefits of Customer 360?
Consolidating customer data from various sources in a unified view can improve teams’ and customers’ experiences while increasing a business’ reputation, market, customer service, and growth potential. Some of the many benefits of Customer 360 include the following.
Data consistency and increased efficiency
The consistent display of customer data provided by Customer 360 helps teams work together. Team members can stop worrying that one application or system paints a different picture of a customer than a different source.
This unified view helps each team member perform their job effectively. When every team can access and work with the same information, there isn’t a need for duplicated data, efficiency is maximized, productivity soars, and errors are avoided.
Enhanced customer service, experience, satisfaction, and retention
When data is in one accessible location for teams to view whenever they need, companies can start recognizing customers’ desires, needs, and preferences at a much deeper level. This improves customer service by enabling teams to efficiently provide support to their customers and resolve issues faster. Companies can expect greater customer satisfaction, retention, and referrals when catering to their audience more effectively.
Improved data-driven, customer insights and enhanced marketing
When businesses have an accurate, complete view of their customers’ behaviors, needs, and preferences, they can produce more strategic, effective, targeted ads for their customers. This enhanced marketing insight can inspire more engagement with audiences and higher conversion rates. In turn, this also enhances reporting and analytics.
Informed decision-making and growth capacity
From identifying new market opportunities to targeting new audiences, Customer 360 promotes informed decisions that can help businesses grow.
Ready to learn more about the benefits of Customer 360?
Customer 360 is a data management tool that can help your business increase efficiency, support decision-making, improve communication among teams and customers, and optimize marketing and customer satisfaction. The benefits of Customer 360 are vast and can help various teams better understand and communicate with their customers.
To learn more about Customer 360 visit eOneSolutions.com and read “What is Customer 360?” and “Key features of Customer 360.”