The benefits of Customer 360 are vast. In this article, you’ll see that it helps not only your accountants but everyone on your team. But what is Customer 360? Customer 360 is a framework to provide you with a full-scale view of all customer insights. You can work with eOne to give your team a complete view of your customer, beyond what’s in your CRM.
In this article, we’ll cover the benefits of Customer 360.
Who benefits from using Customer 360?
From the accounting team to marketing, and customer support to the customers themselves, Customer 360 can make your B2C operations thrive.
- Marketing & Sales: Marketing and sales teams can be empowered by an accurate, easy, and fast view of customer data that helps them in their efforts to segment, personalize, and optimize ads. This can help your business reach more customers in your target audience and enable your teams to effectively advertise similar products to the right consumers.
- Support: Customer 360 is a huge asset to customer support team members because they need quick access to accurate data on the customers they are trying to help. Whether they’re looking up an open ticket or helping someone answer a question, track an order, or return a product, all the information is at their fingertips.
- Your customers: This benefits the customer-company relationship as well. The faster help arrives and can answer and help them with their questions, the happier the customer will be. This makes them more likely to keep working with, purchasing, and using the product or service, making it much more likely they will recommend the company’s offerings to others.
What are the main benefits of Customer 360?
Consolidating customer data from various sources in a unified view can improve teams’ and customers’ experiences while increasing a business’s reputation, market, customer service, and growth potential. Some of the many benefits of Customer 360 include the following.
Data consistency and increased efficiency
The consistent display of customer data provided by Customer 360 helps teams work together. Team members can stop worrying that one application or system paints a different picture of a customer than a different source.
Customer 360 provides a single source of truth for everyone. This unified view helps each team member perform their job effectively. When every team can access and work with the same information, there isn’t a need for duplicated data, efficiency is maximized, productivity soars, and errors are avoided.
Enhanced customer service, experience, satisfaction, and retention
When data is in one accessible location for teams to view whenever they need, companies can start recognizing customers’ desires, needs, and preferences at a much deeper level. This improves customer service by enabling teams to efficiently provide support to their customers and resolve issues faster. Companies can expect greater customer satisfaction, retention, and referrals when catering to their audience more effectively.
Improved & data-driven customer insights
When businesses have an accurate, complete view of their customers’ behaviors, needs, and preferences, they can produce more strategic, effective, targeted ads for their customers. This enhanced marketing insight can inspire more engagement with audiences and higher conversion rates. In turn, this also enhances reporting and analytics.
Informed decision-making and growth capacity
From identifying new market opportunities to targeting new audiences, Customer 360 promotes informed decisions that can help businesses grow.
Ready to learn more about the benefits of Customer 360?
Customer 360 can help your business increase efficiency, support decision-making, improve communication among teams and customers, and optimize marketing and customer satisfaction. With the eOne iPaaS suite, you can empower your team with the tools to make it a reality:
- Embed or completely integrate recent payment information, products owned, recent support tickets, product usage, engagement from communications, and more using Popdock widgets.
- Utilize Popdock reporting to view insights and create advanced queries across multiple sources to publish an API to consume in other analytics tools.
- Cross-app reporting allows you to bring data together from multiple sources and create a real-time, advanced query to get your list right. Export to Excel or feed it to your system for your next campaign using SmartConnect integration.
- A data integration strategy to have the right data in the right places will ultimately allow you to deliver relevant content and dynamically insert data accurately. eOne’s data integration tool, SmartConnect, allows you to generate data between your apps at the right time.
If you’re ready to implement Customer 360 for your company, please contact us. You can learn more here at eonesolutions.com
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