What is Customer 360, and what can it do?
For every company, updating and keeping track of customer information can be a headache, yet it’s one of the most important aspects of a business. While many data management tools exist, one of the most helpful options for managing customer information is Customer 360 from Salesforce.
What is Customer 360?
Customer 360 is a data management tool that gives companies a 360-degree look at their customers. From websites, social media, phone applications, CRM systems, other marketing tools, and more, Customer 360 works with and collects data from various platforms.
By integrating with other systems and applications, this comprehensive tool gathers customer data and presents it in a singular view, easing the entire process of customer interaction, order fulfillment, and more.
Using this tool can provide company team members with the customer information they need to perform their jobs efficiently and effectively. In turn, a smoother, faster process also benefits the customer as they interact with, order, and receive products from the company.
Why is Customer 360 helpful?
When customer information is correct, up to date, and readily available, teams in every business can perform actions, fulfill orders, answer questions, and gather data much more easily and efficiently. This tool also helps companies understand customer behaviors, preferences, and needs more accurately.
For every company, keeping track of various types and fields of customer information is crucial to success. Customer 360 can include details such as:
- Contact information: Name, address, phone number, and other contact information
- Geographic identifiers: Country, state, zip code, and other geographic identifiers
- Transaction history: Past purchases, amount spent, and other transaction history
- Interactions: Past support assistance, helpdesk tickets, website and social media interactions, emails, and more
- Demographics: Age, gender, education history, and other demographic data
- Inferred attributes: Anniversary dates and other inferred attributes
Whether you need a customer’s address for shipping information, a phone number for text updates, or you must filter through your list of customers for specific communication (such as birthday emails with discount codes), there are seemingly endless scenarios where customer information is imperative for carrying out your task.
What is Customer 360: Ready to learn more?
When in doubt as yourself, “What is customer 360?” Whether you are a small, medium, or large-sized business, keeping track of customer information is an absolute must.
Are you trying to discover which data management tool is the best fit for your company’s needs? Take a look at our next articles on eOneSolutions.com the “Benefits of Customer 360” and the “Key Features of Customer 360.”
