The Features of Customer 360 vastly improve the efficiency and streamlining of your business processes. To help familiarize yourself with Customer 360 and its many benefits for your business, read “Benefits of Customer 360.”
Features of Customer 360
In order to take advantage of the many capabilities of Customer 360, it’s important to know what they are. Here are some of the main features of Customer 360 that you and your teams should be aware of and utilizing.
Key features of Customer 360 include data integration, customer insights, targeted marketing personalization, and consistency across departments.
- Data integration: Combine data from various sources such as CRM systems, social media, transaction records, and customer service interactions to create a complete picture of the customer.
- Customer insights: Analyze the integrated data to gain insights into customer preferences, buying patterns, and engagement levels.
- Personalization: Use the insights to tailor marketing strategies, product recommendations, and customer service to better meet individual customers’ needs.
- Consistency: Ensure that all customer-facing departments and systems have access to the same up-to-date information. This improves consistency and coherence in customer interactions.
Customer 360 includes features that provide consistent, unified customer insights to anyone in your company who needs access. Whether you’re integrating data from social media, CRM, transaction records, or other sources, you can create a unified customer profile.
Along with providing customer-facing departments access to the same data on each customer, many specific features add to Customer 360’s offerings.
Features of Customer 360 include:
- Integration: Customer 360 can integrate with other systems, marketing and sales platforms, customer service solutions, and other tools, which provide continuous, up-to-date information to enhance workflows and accuracy.
- Reporting: Enhance your customer engagement and satisfaction by customizing your reports and dashboard to track metrics and indicators.
- Workflow automation: Help your team save time. From sending out emails to notifications, Customer 360 provides tools that can automate repetitive tasks and workflows.
- Collaboration: Information no longer needs to be siloed. Sales, marketing, and customer service teams can easily collaborate and share important insights across department lines with a unified view of data and sharing capabilities.
- Real-time updates: You can be certain that your customer data is always current with Customer 360’s real-time synchronization of data. This will show their latest purchases and any ways in which they’ve interacted with your channels.
- Customer insights and analytics: Customer 360 provides insights and analytics tools for analyzing customer data. This helps you understand a customer’s behaviors, needs, preferences, and more.
- Customer targeting and segmentation: When launching targeted campaigns, you can segment customers based on demographics, purchase history, behaviors, and more detailed information.
- Personalization: Personalize your marketing messages to audience segments with Customer 360’s personalization tools. Recommend products and offers based on customer insights.
- Track customer interactions: Whether you want to see a customer’s interaction with social media, emails, websites, or more, you can easily track and manage customer interactions.
- Visualization tools for journey mapping: By viewing how a customer travels from one point to another, Customer 360 can provide insights from their behaviors that can help you understand and improve the experience your customers have when interacting with your website, application, product, or otherwise.
- Advanced search and filtering: With robust search capabilities, you can access and filter customer information quickly and thoroughly.
- Data security and privacy: Customer 360 provides ironclad security features that help protect each customer’s information. It also complies with many data protection regulations.
- Feedback: Collect customer feedback and analyze it for further insights into your customer experience.
Customer 360’s features boil down to this: When you understand your customers better and your teams have access to the same customer data, you can take your processes, marketing, and service to the next level.
How do SmartConnect and Popdock amplify the capabilities of Customer 360?
Did you know you can enhance the features of Customer 360 even further? Connect to your systems and data easily with eOne Solutions’ integration tools, SmartConnect and Popdock.
When you need to move vital data, such as open transactions, from your old system to the next, SmartConnect, our traditional integration tool, can provide seamless data migrations without a hitch.
If you don’t want to weigh down your new system with old data but still need access to view your legacy data in other applications or systems, Popdock, eOne’s virtual integration tool is for you. Without moving a single file to your new application or system, you can view current or historical data with Popdock’s user-friendly interface or website.
Ready to learn more?
Customer 360 is a data management tool that can help your business increase efficiency, support decision-making, improve communication among teams and customers, and optimize marketing and customer satisfaction.
To learn more about Customer 360 visit eOneSolutions.com.
