It’s not often I blog about beer advertising – but I thought this was brilliant. Many beer adds aim at suggesting real tough men drink beer – which really does not hit the spot with the average modern office working beer drinker.

Here is an add where they really understood their market. They still used the ‘he who has amazing courage deserves a beer’ message but delivered it very cleverly that hits the spot with Women and Men equally.

So here is a challenge in your next marketing efforts – stop saying, “get better reports”, “save time for your staff”, “be more efficient” and see if you can turn it on its head and take a fresh approach to telling an old story.