Skip to content
+1-888-319-3663

EONE BLOG

Reselling VAR’s and ISV’s


The best thing about being an ISV in the Microsoft Dynamics space are the VAR’s.
The worst thing about being an ISV in the Microsoft Dynamics space are the VAR’s.
I know the above two statements are completely contradictory, but both are true. 

A VAR usually has an agreement with an ISV, in which the VAR agrees to terms on which they will market and sell the ISV solution to their customers.  For this the VAR receives a healthy margin (in our case we offer 40%) on any sales made to their customers.
What happens when a VAR signs an agreement with an ISV but fails to actively market or sell the ISV products to their customers. Lets pretend that VAR looks after 200 customers – does that mean that the ISV should exclude these customers from their available market? What if on of those customers approaches the ISV directly and a software sale is made? Does the VAR have any claim to margin?

At eOne we remain passionately supportive of all our active VAR’s. We remain equally passionate about selling the maximum number of software solutions we can. So what does this mean for eOne in 2012?

We will actively support all our VAR’s in the same way and I hope better ways than we have in the past. We will also be increasing our direct marketing activity to the general Dynamics GP customer and prospect base. If we find a customer or a customer finds us we will sell them our software directly.

We will be working directly with all our good resellers and assisting you to run active campaigns and help you present eOne solutions to your customers. For those that participate we will always share our margins. For those VAR’s that choose not to become active – then you will be missing out on revenue opportunities when sales are made within your customer base.

If you have any questions or wish to discuss further – please do not hesitate to contact us.

Leave a Comment





RECENT POSTS


Happy Thanksgiving from eOne! - US Office Closed November 25 & 26
Popdock: What is your Locale?
Q4 2021 Partner All Hands Call - Recording Now Available
An Announcement regarding SmartList Builder and SmartView from eOne Solutions
Join us for the Q4 2021 Partner All Hands Call!

POPULAR POSTS


2016 SmartConnect Integration Bootcamps
Tech Tues: Automatically refreshing Pivot Tables in Excel Refreshable Reports
Happy Thanksgiving from the eOne team!
2017 SmartConnect Integration Bootcamps
New Releases of Extender and SmartList Builder

CATEGORIES

TAGS

Business Central CRM D365 Business Central Dynamics 365 dynamics crm Dynamics GP Dynamics NAV Econnect Employee Spotlight eone eOne News error Error Message Events Excel Excel Report Builder Extender Flexicoder GP integration Map Meet the Team Microsoft dynamics crm Microsoft Dynamics GP Navigation List Builder Office Relationships partners Popdock release Reporting SalesForce SalesForce.com SmartConnect SmartConnect.com SmartConnect Bootcamp SmartConnect Maps SmartConnect Office Hours SmartList SmartList Builder SmartPost SmartView SQL Tech Tuesday Templates training

Integrate & Automate without Any Code.

SmartList Data has Never Been Faster.

The Easiest Way to Report on GP Data.