What I Learned at Amplify 2017
A year ago I blogged about GPUG Amplify, the little event that did. I am back today having returned from another 3 days locked in the Marriott Anaheim, attending Amplify 2017.
One of my favorite parts of a conference like this is the flight home, as it gives me a few hours to think through what I learnt and what those things I learnt mean for eOne as a business. I wanted to write about a few of the late night thoughts I had as our tiny little plane trundled over the Rocky Mountains on the way back to Fargo.
- Why is the plane flying so low?
- Dynamics GP partners are still selling lots of Dynamics GP.
Why I know that:
- AJ Justus of Microsoft highlighted during the partner opening session a number of new customers that are currently implementing Dynamics GP. It is always great to hear customer stories and understand the decision making process they used to choose Dynamics GP over the competition.
- I had many hallway discussions with partners who are really busy, have too many new deals and are looking to hire additional resources.
- I talked a lot with cloud partners who are ramping up their Dynamics GP businesses.
- That Dynamics GP is still the best mid-market ERP available.
How I know this:
- I attended a number of functional product sessions where it is reinforced again that GP provides very deep functionality across all ERP areas. Customers who were requesting additional functionality were really only asking for very simple enhancements that would make their day a little better.
- I led a software compete session to analyze how Dynamics GP stacked up against our mid-market competitors. A group of around 100 people unanimously concluded that there was no core area of functionality where any of our competitors could beat Dynamics GP. There is no reason to ever lose a mid-market deal based on functionality as GP is still the best.
- Microsoft’s delivery of great reporting via Power BI, the amazing Add-on App community for GP, API integration via SmartConnect together with the strength of a fully featured ERP that has been proudly evolving for 20 years leaves us with a phenomenal solution to take to the mid-market.
- Confusion over the S and M in SMB.
- GP can be delivered on-premise or in the cloud – easy.
How I learnt this:
- I spent a great deal of time with a number of GP cloud providers. I was impressed by the offering available and the speed at which you can be up and running on a new GP install.
- I talked to partners that appreciated the options available and the GP cloud not being a ‘like it or lump it deal’. There were private clouds, public clouds, multi-tenant offerings, web client only options, hybrid options, infrastructure offerings and many more. Mid-market IT departments have strong opinions and this variety means that just about all IT managers will be able to find a suitable way to take GP to the cloud solution. If they are not ready to let someone else take control of their vital business data then they have the option of keeping everything in house and on premise.
- GP has a huge market share that 3rd party developers want a piece of.
- Microsoft is investing heavily in ERP
We all know Microsoft is putting a lot of marketing and development into their Dynamics 365 ERP offerings to the S(mall) market and the Enterprise market. This is fantastic and I believe over time these are going to become very strong contenders in the market. All the buzz about ERP is attracting more customers, partners and developers into the Microsoft ERP space.
Overall, I was inspired by how passionate both reselling partners and GP customers are about the Dynamics GP space. I am very excited about the future of Dynamics GP, the energy Microsoft is investing in it and the overall strength of the ERP market.
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Excelent post, I agree all you posted. There are an investment of millions of USD in GP development using Dexterity that Microsoft won’t kill this market.