The Dynamics 365 Business Central partner community is gathering in Paris this October, and we’d love to see you there. If you’re a reseller, ISV, consultant, or Business Central partner operating in EMEA, this event is perfect for you, and it’s where we’ll be talking about what governed AI actually looks like as a repeatable capability you can bring to every customer engagement.
Directions EMEA 2026 is the annual gathering of the Microsoft Dynamics 365 Business Central partner ecosystem, including resellers, ISVs, Microsoft representatives, MVPs, developers, and consultants from across Europe, the Middle East, and Africa. This year it’s in Paris, from October 27–29. It’s one of the most technically focused partner events in the Business Central calendar, and for eOne that means three days of conversations with the people who are actually building and delivering BC solutions to customers.
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Where D365 Business Central Partners Are Right Now with AI
The Business Central partner community has moved well past “should we pay attention to AI?” Most partners are actively evaluating, piloting, or even recommending AI tools to their customers. Partners are discussing Microsoft’s native Copilot features, and MCP is becoming part of the delivery vocabulary. The question has shifted from whether to adopt AI to how to deliver it to customers without introducing risk, and without a custom development project on every engagement.
The problem is familiar to anyone who has tried to connect an AI tool to a live Business Central environment: generic connectors expose too much, and security relies on prompts instead of enforcement. There’s no audit trail of what the AI accessed or changed, and the AI itself doesn’t understand your customer’s business logic. It doesn’t have the context around their pricing rules, approval thresholds, or other specific workflows. Without a layer that encodes that context and enforces access at the tool level, you’re either limiting what AI can do or accepting risk you can’t justify to your customers.
What PopdockAI Does for Business Central Partners
PopdockAI is the context-sensitive layer you’ve been missing. It connects AI clients like Copilot, Claude, ChatGPT, or any MCP-compatible environment to Business Central and the rest of your customer’s business systems through purpose-built, governed tools. You define what the AI can see, what it can do, and what gets logged. Deploy in hours without custom development, and bring a repeatable capability to every engagement, instead of rebuilding the integration layer from scratch each time.
For Business Central partners, that means you can deliver AI that actually executes inside your customer’s environment. It can create sales orders, update records, trigger workflows, generate reports, and query across Business Central and connected CRM or finance systems simultaneously with full role-based security and an audit trail behind every action.
Our Sessions
ISV Session: Stop Building AI for Your Systems. Start Building It for Your Teams.
Microsoft’s native AI tools in Business Central are a starting point, but they’re fixed, generic, and built around a data model, not around how your client’s departments actually work. One AI agent, one vocabulary, one view into the business, regardless of whether the person asking is in Sales, Finance, or Service.
That’s backwards. Sales doesn’t think in tables and fields; they think in pipeline and quota. Finance thinks in close cycles and exceptions. Service thinks in tickets and SLAs. An MCP built around the platform forces every team to translate their questions into the system’s language. An MCP built around the team speaks theirs.
PopdockAI is an MCP Composer that lets you build distinct, purpose-scoped MCPs for each part of your client’s business, not one generic connection to Business Central. Stand up a Sales MCP that understands opportunities and quota attainment, a Finance MCP that understands close status and AR aging, a Service MCP that understands case backlogs and SLA breaches, each speaking the vocabulary that team already uses, each pulling only the data that team is scoped to see. And because every one of those MCPs runs through PopdockAI, every query, across every team and every system, is auditable from a single point.
In this session, you’ll see how partners are moving from “connect AI to Business Central” to “give every department its own governed AI tool,” without writing code, standing up infrastructure, or opening a services project. It’s a way to bring AI into every engagement that actually matches how your client’s business is organized, not how their database is.
- Date & Time: Tuesday, 27 October @ 16:15 CET
- Location: Room 141+142
- Presenter: Ethan Sorenson
eOne Keynote
- Day: Wednesday, 10/28/2026
- Time: 9:00- 10:45
- Location: TBD
- Presenter: Ethan Sorenson
Who from eOne is attending Directions EMEA 2026
Madalynn Woolery- Partner Development Manager, EMEA
Ethan Sorenson- Director of Product & Solutions, EMEA
Andras Vincze, Senior Integration Consultant
Ethan Carlson- Chief Revenue Officer, DataBlend & eOne
Luke Steckler- Director of Partner Sales
Daniel Cortes- Junior Development
Let’s Connect
If you’re heading to Paris for Directions EMEA 2026, we’d love to connect for a meeting or at booth G2! Whether you want to see PopdockAI work within a live Business Central environment, talk through how to add governed AI to your delivery practice, or explore how other partners are using MCP to build a repeatable AI capability across their customer base, come find us at the event or reach out before you travel.
See you in Paris!
Get ahead of the conversation. See how PopdockAI works or reach out to book time with our team at Directions EMEA 2026.
