We love these events and they are a great way to renew our relationships with our partners and engage with their customers BUT . . . I am cancelling our attendance at all future customer day events unless . . . the VAR promises to “never call me a sponsor in front of your customers”.
I understand that as an ISV, when I pay to support your event, that to you I am a sponsor. I am in fact by every definition a sponsor. But I do not want to be a sponsor – I want to be your partner. Continue reading my thoughts here.